Infolinks vs Affinity Comparison
In-text Advertising is a great way to earn money for bloggers. The main benefit of using in-text ads on your blog is that it do not requires any of your blog space so that you can reserve the space for other advertising companies that promotes banners or text based ads. Aside from benefit there is also a major disadvantage of using in-text ads, which is very low PPC offered by these ads. Sometimes the PPC is as low as 0.01 cents which is horrible and is completely useless for bloggers to make some decent earning. Infolinks and affinity are two in-text advertising companies that offers a good PPC rate but this too is only applicable when you get majority of clicks from US, UK and Canada.
Infolinks is an in-text advertising company established in 2007, backed by Primera Capital. Infolinks claims to deliver highest click-through-rate in the industry and till now it has thousands of publishers that are showing infolinks ads on their websites or blogs. The CPC rate is good for clicks coming from countries like US, UK and Canada and very low from Asian and other countries. It pays by both paypal and bankwire transfer. For paypal the threshold limit for payment is $50 and they pay within net 45 days period. Ads loading time is fast and they do not slows down your website/blog.
Affinity is founded in 2006 and is the world’s leader in contextual advertising network. It is subsidiary of Hostway Corporation, which is a global leader in providing service over the internet and also one of the three largest independent hosting providers in the world. Besides in-text ads the company also affers image ads, ad cloud, footer ads and in-page ads. The CPC is average for most of the countries and they pay very low. Also you cannot track your clicks on your user’s dashboard as there is no way of showing the total number of clicks made by the users. They pay via Paypal and their payout rate is $50. Their in-text ads are contextual and the loading time is also fast.
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About Author
Akshat Verma
A Professional Blogger, Web Developer, Hardware Enthusiast, Gamer, Geek and Founder of many other websites. He holds M.Tech degree in IT and B.E degree in Computer Science & Engineering.